Green shoots….. new start. So nearly 2014 ‘Carpe Diem’ – seize the day, ‘He who dares wins, Rodney’.
All words of encouragement to start your own business and make it rich! BUT make no mistake it won’t be easy and it MUST be done right! Consider is it worth it, or if you don’t take the plunge, will you always wonder what if?
Before getting started you’ll need the business plan, market research and of course what is easy to overlook, the ‘Brand’. Your brand is what gives your company its identity and of course an important part of the brand is the stationery and leaflets you need in order to market and promote your business.
The problem is money, it always comes down to that. The business plan and market research you can do yourself but the branding and stationery needs investment, but there are ways to reduce costs……
Remember the following tips and you will save money.
Think about colours and style. If you see a letterhead or business card with a font or colours you like, save it. Look at the competition to see what others in a similar business are doing and how they project their image. They say that imitation is the most sincere form of flattery and there’s no point reinventing the wheel, but you can still inject your own individuality to ensure you stand out from your competitors.
When you visit your friendly printer, ask if they have Business Star-Up packs. These will consist of business cards, letterheads, invoices and compliment slips, everything you need to get started and will save you money.
Often you can get a deal on artwork too! So flutter your eyes, use your best powers of persuasion or twist your printer’s arm!
If you decide not to go for a pack, then remember the unit price drops dramatically the greater the quantity. As a rough rule of thumb, if you double the quantity the cost rises by only 50%.
All printers charge for mixing the colours, so a two colour letterhead is cheaper than a four colour letterhead.
If you need letterheads and compliment slips order them at the same time and you’ll only pay for the mixes once!
We have produced Business Start-Up Packs for years and you don’t have to be a start-up to take advantage, so grab a deal.