Category Archives: Marketing

NEW YEAR NEW START

Tweet Green shoots….. new start. So nearly 2014 ‘Carpe Diem’ – seize the day, ‘He who dares wins, Rodney’. All words of encouragement to start your own business and make it rich! BUT make no mistake it won’t be easy … Continue reading

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WHAT COLOUR IS THIS?

Tweet Your corporate identity is the key to you recognition! Whether you are an established business or a start up business! Think of the golden ‘M’ of Mcdonalds, the green and yellow flower of the BP logo or the yellow … Continue reading

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UP CLOSE AND PERSONAL

Tweet Every year I receive e-cards and a note saying ‘we have decided to donate the money we would have spent on Christmas cards to charity and instead sent e-cards’! Now don’t get me wrong, I am not a ‘Scrooge’ … Continue reading

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It will do it … But should it?

Tweet At the risk of sounding like or becoming a ‘grumpy old man’ it seems to me that we have become infatuated with computers! As time goes by this love affair with technology has made the human race look like … Continue reading

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What if your client forgot YOU?!

Tweet In the last Blog I dispelled the myth that the concept of ‘viral marketing’ was a new one and a product of the Internet.  The other myth which needs to be dispelled is the idea that SEO (search engine … Continue reading

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THE NEW VIRAL MARKETING TOOL?

Tweet Like a lot of things said about the internet, it just comes down to re-inventing the wheel! The nerds among us will say that the latest form of marketing is ‘viral marketing’ and that it is spread like a … Continue reading

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PADS, PERFS & NUMBERS BUT WHY!

Tweet So you read the Print Doctors Blog and followed the advice and produced really effective and really economical leaflets, or maybe your menu was so mouth-watering in it’s presentation that you are now rushed off your feet with orders, … Continue reading

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FOLDERS WITH POCKETS EMPTY YOUR POCKETS – BUT IS IT WORTH IT!

Tweet This series of Blogs is aimed at taking a light hearted look at your printing and at the same time save you from making a terrible mistake and SAVE you money! Part Six – Folders are expensive to produce … Continue reading

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ALL THAT SHIMMERS IS NOT GOLD-OR AT LEAST DOESN’T LOOK GOLDEN?

Tweet This series of Blogs is aimed at taking a light hearted look at your printing and at the same time save you from making a terrible mistake and SAVE you money! Part Four – Why doesn’t my ink work??? … Continue reading

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SO WHEN DID YOU START GOING TO THE PUB NAKED??

Tweet This series of Blogs is aimed at taking a light hearted look at your printing and at the same time save you from making a terrible mistake and SAVE you money! Part Three – The Letterhead – Nobody Cares!!! … Continue reading

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